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Privacy Policy

This Privacy Policy explains how North Ink Atelier Inc. collects, uses, shares, and protects personal information when you visit our website, request a booking, or contact our studio. We aim to be clear and practical so you can make informed choices.

Company
North Ink Atelier Inc.
Tattoo studio and booking consultations
Contact
Email: [email protected]
Phone: +1 416 907 2689
Address: 401 Richmond St W, Toronto, ON M5V 3A8, Canada
Policy metadata
Last Updated: February 19, 2026
Effective Date: February 19, 2026
If we make material changes, we will notify visitors via a banner on the homepage at least 14 days before changes take effect.

1) Cookie categories 🍪

We use cookies and similar technologies to provide core features, understand site performance, and (only with your consent) support advertising measurement and remarketing. Our cookie categories are exactly three tiers:

Essential cookies

Purpose: core site functionality, security, and session management.

Examples
session_id, csrf_token, cookie_consent_status
Consent required
No, activated automatically.
Retention
Session duration or up to 12 months for preference storage.

Analytics cookies

Purpose: measuring traffic, user behavior, and site performance.

Tool
Google Analytics 4
Examples
_ga, _ga_XXXXXXX, _gid, _gat
Consent required
Yes, activated only after user accepts.
Retention
Up to 14 months.

Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking.

Consent required
Yes, activated only after user accepts.
Retention
Up to 540 days (Google Ads default).
Scope
Remarketing and ad measurement with Google and Meta.
Cookie preference management

Use the footer link labeled Manage cookie preferences to open the cookie preferences panel.

If you want to change your selection now, use this link: .

2) Marketing cookies: required disclosures 📣

When you consent to Marketing / advertising cookies, we may use third-party services to deliver and measure ads. The statements below describe how these services work on our site.

Third-party ad serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies we use

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.

3) Consent requirements ✅

We present a cookie consent banner that lets you accept or reject non-essential cookies. Analytics and marketing cookies are not activated until you provide consent.

Consent statement

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

How the consent banner works

  • Three options are offered: Accept All, Reject Non-Essential, and Manage Preferences.
  • Analytics and marketing cookies remain off until consent is given.
  • Your choice is stored in localStorage for 12 months.
  • You can dismiss by rejecting, which keeps only essential cookies active.
  • The banner links to this policy for transparency.

EEA / UK users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4) Data Sharing with Advertising Partners 🔁

We use advertising partners to deliver campaigns and measure outcomes. We share limited data needed for those purposes.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC
cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
Meta Platforms, Inc.
pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests 📝

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis
consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention
form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
Deletion requests
You may request deletion of your data at any time by contacting us at [email protected].
Notice at point of collection
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Practical guidance

Please avoid including sensitive medical information in website forms. If your question requires health context, contact the studio and we will advise the safest way to communicate details.

Contact

6) Google Services and Advertising 📊

This website uses the following Google services:

Google Analytics 4
collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing
allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager
deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📣

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

Manage your ad preferences

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited content self-declaration 🚫

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing page integrity statement 🧾

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's privacy 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International data transfers 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User rights (GDPR Articles 15-22) 🧑‍⚖️

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13) What data we collect 🧩

Depending on how you use the site, we may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

What we avoid collecting

Our website forms are designed for booking logistics and general questions. Please do not enter sensitive medical information. We do not intentionally collect special-category data for advertising targeting.

minimalist privacy concept abstract dark design

14) Legal basis for processing (GDPR Art. 6) ⚖️

Contact form data
consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data
consent (Art. 6.1.a)
Marketing / remarketing data
consent (Art. 6.1.a)
Security and fraud prevention
legitimate interest (Art. 6.1.f)

In addition, for Canadian users, we process personal information to respond to requests and manage bookings in a way consistent with applicable privacy requirements. Where we rely on consent, you can withdraw it by contacting us or using cookie controls.

15) Retention periods 🗃️

We keep data only as long as needed for the purposes described in this policy, or as required by law. Specific retention periods:

Contact form submissions: 2 years
Analytics data (GA4): 14 months
Marketing cookies (Google Ads): up to 540 days
Email communications: duration of relationship + 1 year
Server logs: 90 days
Cookie consent records: 3 years (audit requirement)

Deletion requests

You can request deletion of your contact request data by emailing [email protected]. We may retain limited records where required to resolve disputes, prevent fraud, or meet legal obligations.

16) Additional details and contact 📬

If you have questions about privacy, cookies, advertising measurement, or data deletion, contact us using the details below.

Contact details

North Ink Atelier Inc.
401 Richmond St W, Toronto, ON M5V 3A8, Canada
+1 416 907 2689 [email protected]

Manage cookie preferences

You can review or change your cookie choices at any time using the footer link labeled “Manage cookie preferences”.

Contact the studio

Notes for Canadian users

North Ink Atelier Inc. operates in Canada. We handle personal information responsibly and limit collection to what is needed for booking requests, communications, and improving site performance (with your consent for non-essential cookies). For questions about your information, email us and we will assist.

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